Success is within reach!
IF IT’S SO EASY, THEN WHY DO 90-95% OF DIGITAL PRODUCTS TURN OUT TO BE FLOPS?
What is the reason for products not finding their place in the market? Is it poor marketing, a poor concept, insufficient resources, or a badly matched team?
According to many studies on the causes of failing to create and launch a digital product, one of the most significant reasons is the product not meeting the needs of the market and its users. The list also includes lack of capital, competition, bad business model, and bad timing.
Should the unmet needs of users be identified before moving to design a solution?
Before companies start generating ideas, writing complicated business plans, looking for a team, resources, and funds, they should first identify whether the user has a current need which is unsatisfied. In other words, they need to ascertain whether there is an actual need to be fulfilled. This calls for an investigation.
Allow us to present:
Jobs To Be Done – a way of creating successful products. No more luck, just facts.
“Is there a job for our customers that needs to get done but no product to get the job done?” That question is one that Clayton M. Christensen – an American economist and Professor at Harvard Business School – recommends that all executives ask themselves and is crucial in creating products and services that they want to be successful.
Check the whole text in our white paper: Jobs to be done - a way of creating successful product.
