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    Foreign expansion of Polish companies: opportunities and challenges

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    PBLINK Editor 3, January 2025
    Foreign expansion of Polish companies: opportunities and challenges
    2:31

    Poland's current position in global trade

     

    Poland is strengthening its position on the international stage, becoming an increasingly important player in global trade. In 2023, our country reached its highest ever share of global exports, a result of dynamic growth in exports of both goods and services. Poland has risen to 21st place in the ranking of global commodity exporters, confirming the growing competitiveness of our economy.

    It is worth noting that Polish exports have increased more than sevenfold over the past two decades. However, despite these impressive achievements, there are still many challenges and untapped opportunities, especially in non-European markets. It is crucial to further develop exports not only in the region, but also in more distant markets that offer huge growth potential.

     


    Key sectors with export potential

     

    Poland has several industrial sectors that stand out globally. In particular, the furniture industry, the production of wood products and the chemical sector play a key role in our exports. Furniture and home furnishings is an area where Poland has achieved significant shares of global trade, accounting for nearly 4% of global trade.

    In addition, the Polish food, clothing and metal products industries also have a significant impact on our presence in international markets. The key to continued success in these sectors is to invest in innovation and strengthen trade relations with key foreign partners.

    The key to continued success in these sectors is to invest in innovation and strengthen trade relations with key foreign partners.

    Main challenges in the internationalisation of Polish companies

     

    The internationalisation of Polish companies faces numerous obstacles that often limit their growth in foreign markets. One of the main challenges is the limited scale of many companies, which makes it difficult to compete with larger, international players. In addition, Polish companies often face regulatory and cultural barriers that can impede entry into new markets.

    Another significant problem is insufficient financial support and lack of capital, which limits investment opportunities and foreign expansion. As a result, it is important to develop systemic support for businesses to help them overcome these barriers and fully exploit their international potential.

    It is important to develop systemic support for businesses to help them overcome these barriers and fully exploit their international potential.

    Importance of systemic support for enterprises

     

    System support plays a key role in the internationalisation process of Polish companies. Government institutions and trade promotion organisations can significantly contribute to the success of enterprises in foreign markets by offering a variety of services, such as training, legal and financial advice or assistance in establishing business relationships.

    System support is a key element of the internationalisation process.

    With the right support, Polish companies can not only increase their presence on international markets, but also gain a competitive advantage. It is important that this support is available at every stage of the company's development, enabling companies to successfully overcome barriers and become accustomed to new market realities.

    The following is an example of this.

    Strategies to increase presence in non-European markets

     

    To successfully increase their presence in non-European markets, Polish companies should focus on several key strategies. Firstly, it is important to identify and explore markets with high growth potential, such as China, India and the Middle East. These regions offer significant opportunities for expansion, especially in the context of growing demand for imported goods.

    The next step is to invest in the development of management and technological competences, which allows better adaptation to the diverse market requirements. It is also important to build strong relationships with local partners and institutions, which can facilitate overcoming institutional and cultural barriers.

    Future of Polish exports: perspectives and projections

     

    The future of Polish exports looks promising, but it will be crucial to further develop strategies that will enable the full exploitation of international potential. The growing interest in Polish goods and services on foreign markets, coupled with the dynamic development of developing economies, creates unique opportunities for Polish companies.

    For the long term success of Polish exporters, the following is an example of the potential of Polish exporters.

    Long-term success, however, will require investment in innovation, increasing the scale of operations and strengthening the position on markets outside Europe. By fostering entrepreneurship and innovation, Poland has the opportunity to become an even more significant player on the global trade scene, benefiting both the economy and society.

    Poland has the opportunity to become an even more significant player on the global trade scene, benefiting both the economy and society.

     

    Source: Money.pl