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French producer of craft ciders is looking for distributors abroad

Written by Innovate UK EDGE | 15/07/19 08:00

A French company from Brittany produces craft ciders and apple juices. All their ciders are produced following traditional methods, in order to get the best possible craft cider flavour. This producer is interested in distribution service agreement and/or commercial agency agreement with foreign partners.

Partner sought

The company is looking for purchasers from distribution chains and retailers. The SME also searches importers who can cover the distribution of their products in the specialized HORECA (Hotel-Restaurant-Café) sector of bars, hotels and restaurants, and others. It considers clients from grocery stores, wine merchants and shops too. A distribution service agreement or commercial agency agreement are sought.

Description

Established since 1955, the company from Brittany has become a premium French leader craft ciders producer thanks to a strong know-how and high quality products. Its brand offers a wide range of ciders and flavours, as well as an organic reference and apple juices. The company main key figures: – 4,5 million bottles sold in 2018 – 40 permanent employees (up to 100 employees during the apples harvest) – 4700 tons of apples processed per year – 6% of the French cider market in volume First private cider Artisan Company and 3rd in France by volume. These ciders are all produced following traditional process, starting with the hand-picked apples in order to guarantee the best cider flavours. All the ciders are 100% pure juice and are non-pasteurized; they are naturally sparkling as a result of a natural fermentation process. The French SME does not add concentrate, flavouring, sugar and water in their products in order to preserve the original fruit flavours: dry, medium, sweet, organic, extra sweet, rosé or poiré (perry). The firm is known for its exceptional quality and has been awarded in France (61 medals since 1982 at the Concours Général Agricole de Paris) and internationally by the International Cider Challenge (43 medals since 2011). Highly popular in France, the brand is distributed in all the major retailers nationwide as a premium craft cider, as well as in a large number of restaurants and creperies. The company wants to sell all its ranges of products and is able to supply several hundred thousand bottles. The firm already sells its products in United Kingdom, Germany, China, USA, Canada, The Netherlands, Belgium, Czech Republic, Denmark, Sweden, Finland, Brazil, Australia, Poland. The label of the traditional range is translated into English, as well as the export range. For the other ranges it will be case by case if the need arises. Having an aim to develop its presence abroad and to expand its distribution network, the company is looking for distributors, as well as agents in order to conclude distribution services and/or commercial agency agreement.

Advantages and innovations

Advantages: • full control of the product : from orchards to the cider • provision of a top of the line product in large retailers: several times awarded to different contests • provision of added values on the cider • products linked with the consumption trend of the actual market – occasional consumption towards an authentic and quality cider The firm launched an innovative product the sparkling 100% pure juices for children.